AA/WARC: Ad spend set to rebound in 2021
Latest figures from the AA/WARC Expenditure Report show a slight improvement in the 2020 forecast, with 2021 ad spend set to be 16.6% higher The latest Advertising Association/WARC Expenditure Report shows UK ad spend is predicted to fall 15.6% year-on-year in 2020 to £21.4bn – a slight improvement on the 16.7% drop forecast in April. […]