Telefónica Tech and Adwatch team up to apply Blockchain against digital ad fraud
Adwatch integrates its digital advertising certifier with the TrustOS product, the Blockchain-based certification solution developed by Telefónica Tech, to offer advertisers irrefutable metrics of their advertising campaigns. Both companies are promoting the creation of a trustmark for digital advertising campaigns in the framework of the EU’s eIDAS regulation. Madrid, 6 February 2023. Adwatch has relied […]
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